Menu Engineering for Restaurant Success Optimize Your Menu with Menuzet Introduction Hi, I'm Ravi Mayank, founder of Menuzet, the leading platform for creating and managing digital menus with QR codes for free. Today, we're going to talk about menu engineering, a powerful strategy to help you boost your restaurant's profitability and enhance customer satisfaction. Understanding Menu Engineering Menu engineering is the systematic approach to analyzing and optimizing your menu to maximize profits and delight your customers. It's about understanding what items sell well and which ones bring in the most profit, and then leveraging that data to make informed decisions. Analyzing Menu Items To start with menu engineering, you'll need to categorize your menu items into four types: stars, plow-horses, puzzles, and dogs. Stars are popular and profitable. Plow-horses are popular but less profitable. Puzzles are less popular but highly profitable. And dogs are ...